Idea Hall Blog Consumer Engagement in 2010

12/23/09
Consumer engagement, as identified by trendwatching.com as real-time reviews, is a growing trend that will play an increasing role in brand marketing campaigns next year. As industry analysts predict increased spending for marketing and advertising in 2010, we expect brands to execute a greater number of consumer engagement campaigns.

The rapid rise of Twitter and Facebook is a form of engagement that allows consumers to connect with their favorite brand. The ability to provide immediate feedback about products and services leads to increased customer service and brand loyalty. One benefit of the transparent communication: a notable increase in brand value within multiple demographics.

Consumer engagement is an integral part of Idea Hall's marketing and communications services for our clients. No longer confined to Twitter and Facebook, more sophisticated campaigns include microsites, such as Yahoo!’s random acts of kindness holiday campaign, where consumers can post their real-time seasonal stories of kindness to a branded landing page.

Additional trends to follow in 2010? Expect to see a redefinition of luxury, greater attention to the tracking of brand offerings and services, and a resurgence of limited-time pop-up stores.

Stay tuned as innovations in consumer engagement continue to unfold in the coming year, and we’ll provide you with periodic updates on the most notable and buzz-worthy campaigns. Who knows, it might be your campaign that we’ll spotlight next!