ClientsPWR
The Pacific West Association of REALTORS® (PWR) is the largest REALTOR® association in California and the fifth largest in the nation. Idea Hall managed a two-year media relations campaign that met multiple objectives for the client, including the pairing of media sources with media savvy REALTORS® in several Western markets. Our work landed media placements in the Long Beach Press Telegram, Los Angeles Times, Orange County Register, California Real Estate Magazine and the Orange County Business Journal.A big win for the client came through a strategic placement that was months in the making. PWR wanted front page coverage in a major Southland daily newspaper to promote its Opening Doors First-Time Home Buyer Down Payment Assistance Program. We delivered the story on the front page of the Orange County Register on Thanksgiving Day, when circulation was more than double that of typical Sunday readership.
Calls poured in for the program, PWR Web site traffic jumped 250%, and maybe somewhere our efforts helped a local family buy their first home.
