Etnies is a leading action sport shoe and apparel company that hired Idea Hall to support a year-long campaign in celebration of their 20th Anniversary. The agency’s role was to:
Assist with the grand opening of their flagship SoHo showroom in New York City.
Generate media coverage outside the core skate and fashion publications.
Publicize the annual GvR skate competition in conjunction with the final 20th Anniversary celebration at etnies’ Orange County headquarters.
Idea Hall’s media strategies landed press coverage for etnies in Crain’s New York Business, ESPN Radio, Financial Times, WIRED, Newsweek, Contract, Interiors & Sources and Zink Magazine.
