| Business uncertainty is taking a back seat to moving ahead as companies jockey to capture new business this year. Frankly we’d like to think that spending for marketing is a leading indicator of economic recovery. As we observe what appears to be a sea change in business confidence, here are five marketing ideas to consider:
1. Dust off your brand online: Many companies pulled back on marketing over the past two years, and that website design from 2007 may be a little long in the tooth. Cleaning up your online website presence generates good marketing ROI and is the quickest way to make a new impression.
2. Content is king: The patience for customers to weed through average content is gone. Sharp, concise messaging and well-thought communications are needed today.
3. Go mobile: Smartphones & tablets are revolutionizing communication and consumer behavior. Pew Research Center reports 40% of adults use mobile phones to view online content and check email. Marketing tactics need to meet this behavior with apps and mobile websites in order to stay ahead.
4. Make it measurable: The ability to measure results will continue to drive decision making in 2011. The growing sophistication in marketing metrics and monitoring tools belie the assertion that tactics cannot be measured.
5. Sweet simplicity: Successful campaigns in 2011 will keep it simple. Give thought to your mission, your key messages, and stay true to your brand, and you’ll make it much easier for your audience to choose your service. Above all, keep it short and sweet!
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