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The Archstone brand is synonymous with delivering stylish, high quality living experiences for its residents across the country. Their unmatched dedication to their residents and apartment communities is well known, though what many don’t know is their dedication to creative marketing ideas that attract new residents and reinforce their brand among existing residents.
Idea Hall has worked with Archstone on several marketing initiatives in 2010 to grow the brand and enhance leasing efforts. In addition to corporate communications, strategic planning and creative support, Idea Hall has advised on Archstone’s highly successful and popular quarterly leasing promotions.
 The most recent campaign – the “Taste of Archstone” – involved a cooking video contest that received more than one hundred entries from across the nation. From 1950s-inspired enchiladas in Washington D.C. to grilled truffle sliders with the Seattle Space Needle as a backdrop, the contest showcased the breadth of Archstone communities and illustrated the high value of entertaining and interactive customer engagement.
Archstone currently owns or has positions in 442 communities located in the U.S. and Europe, representing more than 82,000 apartment units. Archstone is distinguished by more than just great apartments and apartment communities, though. Their commitment to superior customer service for their residents is a key to their success. In fact, they guarantee it.
“Great Apartments. Great Service. Guaranteed.™”
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New Office,
Same Great Ideas
We’ve moved! Idea Hall has packed up its ideas and relocated within Metro Pointe to brand new digs, and they look great. We’ve moved across the street from our old office, and you can find us in 959 South Coast Drive, Suite 490. Now that the boxes are put away, come by and see us.
Rebecca Hall Moderates BOMA Panel October 28 Panelists include:
• Ralph Grippo, President, Irvine Company Resort Properties
• Dennis Kuhl, Chairman of the Angels
• Guest Speaker, Nordstrom
• Rebecca Hall, President, Idea Hall (Moderator)
WHEN: Thursday, October 28, 12:00–2:00 pm
WHERE: Hilton Inn, 3050 Bristol St., Costa Mesa, Pacific Ballroom
REGISTER: Robin Jochims, Executive Director, BOMA Orange County (714) 258-8330
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