One of the biggest fashion challenges in the workplace is the notion of business casual attire. “Casual Friday” has over the years become a weeklong practice, and let’s face it…we’ve all seen our share of minor fashion mistakes and major fashion disasters in the name business casual.

STYLE 2020 is addressing this workplace fashion dilemma with a new consulting service in 2011 for individuals and businesses alike. The “Do’s and Don’ts” of business casual, first impression training and individualized, one-on-one style consulting are but a few of the many program features. STYLE 2020 is gearing the program toward business professionals that work for a living yet don’t want to work at good style.

“Business Casual, or Business Casualty” is the fitting theme for a new ad campaign that Idea Hall will unveil for STYLE 2020 next month in several Southland publications. Recognizing that their marketing materials could benefit from a New Year’s makeover, STYLE 2020 is also moving ahead with new collateral material to reach a wider target audience of individuals and businesses alike.

The notion of business casual attire doesn’t have to be confusing, and Katherine Moore’s experienced consultants make good style easy to achieve. Stay tuned as we introduce a stylish, new STYLE 2020 in the coming year, and in the meantime consider how STYLE 2020 – or Idea Hall for that matter – can help enhance your image in the New Year!