Idea Hall recognizes the key role multicultural marketing plays in today’s consumer and business environment. In order to bring culturally relevant and ethnically diverse communications solutions to market, the firm expanded its base of practice groups in 2007 to include a seasoned team of multicultural experts with nearly 20 years of experience developing and implementing award-winning programs involving top national brands and companies. Spearheaded by Marcie Perez and Sonia Aujla, Idea Hall offers extensive knowledge in creating effective and influential Hispanic, Asian and African-American public relations, marketing and advertising programs. Our research-driven insights provide an understanding of market trends, segmentation, and behavioral/lifestyle strategies necessary in catering to multicultural consumers.

The team’s committed personal, professional, and academic interests in multicultural communications supports an active presence in ethnically diverse communities. We connect with, and passionately engage in, strategic alliances among key influencers in the Hispanic, African-American, and Asian-American communities. We strive to close cultural gaps by bridging an understanding of multicultural audiences, ensuring their voices, in-culture experiences, and lifestyle preferences are represented in today’s diverse marketplace. We apply a research-based approach to create marketing communications solutions that are tested among target audiences to generate measurable results. Our approach not only raises awareness of products and services, but engages audiences by addressing aspirational and cultural values within each targeted ethnic demographic.

Our experience encompasses national and key regional markets including Sacramento, Los Angeles, San Francisco, San Diego, Dallas, San Antonio, Miami and New York. Industry expertise includes healthcare, social marketing, community relations, government relations, early childhood development and education, beer/wine/spirits, food, fashion, luxury marketing, and entertainment. The team’s client rosters have included: T.J. Maxx, Marshalls, Banco Popular, Splenda, Tecate, Heineken, Coors, Mercedes, Sprint PCS, Polaroid, California Department of Health Services, California Department of Transportation, Peace Over Violence/Los Angeles Commission on Assaults Against Women, Lovemenot.org, Los Angeles County District Attorney’s Office, California Office of Criminal Justice Planning, The Medical Board of California, the Arizona Institute for Early Childhood Education, and the Food and Drug Administration.